
Niemczyk Hoffmann Group has been working with Reading Truck Body to realign its branding to support the all divisions of the venerable service truck body firm. The new branding will incorporate consistency across all marketing materials in promotion of Reading Truck Body, Reading Fleet Services and Reading Equipment Distributors, and will be known collective as TRG, The Reading Group of Companies. The campaign includes redefining literature, realigning websites, and development of interactive marketing materials.