Niemczyk Hoffmann Group has been selected to assist Tom Masano, Inc brand their newest Berks County, PA dealership, BMW of Reading. The dealership had previously been known as Horrigan BMW, located on Lancaster Avenue, Reading. Tom Masano, Inc. will begin introducing the dealership under a new branding campaign following its highly successful campaign approaches for its entire line of dealerships, including Masano Ford, Masano Lincoln-Mercury, Masano Mitsubishi, Masano Mazda, Masano Mercedes-Benz, and the Masano Pre-owned Center. The campaigns include branded newspaper, billboard, radio and television advertising.